Portfolio
I have been the creative lead on many in-house and freelance website and marketing projects, ranging from e-commerce to vanity sites, print brochures, logo design, social media and more. Below is a brief portfolio of work I’d like to share with you.
Sorelle Gallery Fine Art
Sorelle Gallery Fine Art is a technology-forward Art Gallery in New Canaan, CT, specializing in a wide variety of contemporary and traditional art. Starting their online business on Squarespace and 1stDibs, Sorelle wanted to expand their SEO, CRM and E-Commerce horizons. I was assigned the task of leading a team of web developers in the creation of an online art collection experience that no other gallery had yet achieved. My vision was executed through Photoshop screenshots, online website and customer shopping experience research to create the new sorellegallery.com. The Shopify platform allows for better customer engagement, more finite on-site searching and insight into online and in-person art collecting.
In addition to a website re-do, I create all print and digital advertising promotions, as well as work with a small team to develop meaningful marketing campaigns. I also created a short video that was formatted for YouTube, Instagram and Facebook, highlighting Sorelle’s art installation services.
Art Advisory Brochure
Edition Farm
Edition Farm owner, Vivien Malloy, has been breeding and racing horses in New York for over 30 years. The goal of this project was to re-vamp her old website to a clean, industry-friendly site, providing up-to-date information on her home bred’s. Pages were organized and archived, as well as an in-depth look into the legacy of her business.
Each year, Edition Farm hosts an ope house for which they produce a calendar and video. My knowledge of the brand and ability to present personal insight on Edition Farm earned me a feature in the latest video production about the farm, as well as the assignment as proofreader on both the printed calendar and published video.
Sleepy Cat Farm
The Sleepy Cat Farm Foundation was established to instill public awareness of Horticulture and Landscape Architecture within a sustainable garden. My knowledge in Wordpress was honed to create a website that highlighted the garden, allowing for potential CSA members and garden tourers to gain insight into garden conservancy. The project began as a simple, 5 page vanity site, and has since expanded into a resource for local and online gardeners through their monthly blog, as well as a destination for garden strollers with an interactive map and aerial video. I collaborate with on-site employees to create educational posts on Instagram to inform followers of all garden goings-on and events.
Phoenix Horse Farm
Phoenix Horse Farm is a premier hunter/ jumper horse training, boarding and sales facility on the border of Fairfield, CT and Westchester, NY Counties. Their upgraded facilities require a beautiful website to feature their high quality training and care, as well as horse shows, horses for sale and location. My goal with this site was to bring the trainer to the forefront to gain prospective clients in the area. This site also became a resource for those traveling to their yearly jumper show.
Palmer’s Market
As the in-house creative I had the opportunity to lead large projects, including 20 page Thanksgiving and Holiday Brochures, as well as day-to-day catering brochures and menus. I worked cross-departmentally to gather menus and prepare food for photoshoots. In addition to working with internal employees, I also gathered graphics and information from outside vendors, as well as print and insertion quotes. Each brochure was presented in print and available for download on Palmer’s website.
Thanksgiving Brochure 2013
