Experience

Marketing Manager, Services for SmartEquip & Rouse – RB Global, Inc. | Norwalk, CT | January 2022 - Present
RB Global is a leading, omnichannel marketplace providing solutions to buyers and sellers for commercial assets and vehicles.

• Direct full-lifecycle B2B marketing campaigns across digital, print, email, and digital ad channels, managing and forecasting the department budget to maximize ROI. 

• Integrated calendar scheduling tools (Chili Piper) into web lead forms, shortening the sales cycle and increasing demo opportunities by 60%. 

• Partnered with marketing operations to rebuild internal cross-departmental workflows with sales, reducing monthly reporting and distribution completion time by 50%. 

• Overhauled Salesforce and CRM workflows to standardize data architecture, enabling real-time conversion tracking, accurate funnel analytics, and executive dashboard reporting. 

• Equip sales teams with repository of assets to leverage across email, social and event channels. 

• Manage end-to-end vendor and agency relationships, including contract negotiations, Scope of Work (SOW) reviews, and creative quality control. 

• Lead web update initiatives focused on UX/UI improvements and maintain day-to-day corporate website needs and performance. 

Marketing Coordinator for SmartEquip, Inc. (prior to RB Global acquisition) | Norwalk, CT | April 2019 - December 2021
SmartEquip is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. 

• Owned and optimized Salesforce configurations for the business development team; maintained technical documentation and integrated productivity-focused sales enablement tools. 

• Spearheaded the buildout of custom microsites and an internal branding repository, centralizing collateral for global sales execution. 

• Coordinated multi-channel marketing campaigns, social media calendars, digital/print collateral, and trade show execution for major B2B industry events. 

• Authored joint press releases and case studies in collaboration with key client partners to expand market footprint. 

Freelance Digital Marketing Manager | Ridgefield, CT | August 2016 - January 2024
Consulted for privately held SMBs to design responsive WordPress and Squarespace websites, establish social media frameworks, and develop end-to-end digital ad campaigns. 

Marketing Coordinator & Art Advisor for Sorelle Gallery Fine Art | September 2016 - April 2019
Sorelle Gallery fine art specializes in a variety of contemporary, modern and traditional art from over 40 established artists.

• Led the full build and launch of an e-commerce website on Shopify, introducing digital direct-to-consumer sales channels. 

• Created print, video, and digital promotional assets while leveraging platform analytics to align campaign strategy with shopper behavior. 

Media and Marketing Manager & Client Relations for Phoenix Horse Farm | January 2014 - October 2018
Phoenix Horse Farm is a premier hunter/ jumper show horse boarding and sales facility.

• Established brand identity, digital platforms, and promotional assets; designed a centralized client database for operational tracking and relationship management. 

Multimedia Promotions Coordinator for Palmer’s Market | Darien, CT | January 2010 - February 2014
Family-owned and operated boutique grocery store and event catering business in Fairfield County, CT.

• Managed graphic design layouts, weekly print/digital circulars, social media accounts, and digital campaigns across multiple brand business lines. 

Press Assistant for the Center for Contemporary Printmaking, Norwalk, CT | September - December 2009
Talent & Acquisitions Assistant BLANK SPACE Art Gallery, New York, NY | July - August 2009
Communications Intern The Swain School, Allentown, PA | January - May 2009
Gallery Greeter Silvermine Art Gallery, New Canaan, CT | May - August 2008

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