Experience

Marketing Manager, Services – Rouse & SmartEquip for RB Global, Inc., Westchester, IL | January 2023 - Present
RB Global is a leading, omnichannel marketplace providing solutions to buyers and sellers for commercial assets and vehicles.

• Project and single or co-branded content planning manager supporting print and digital marketing campaigns.

• Develop messaging and assets to create and deploy customer email marketing and nurture campaigns.

• Lead and optimize sales enablement tools and marketing software integration projects with CRM system.

• Facilitate user experience updates for Rouse and SmartEquip websites.

• Marketing support for events, including trade shows, conferences and other customer engagement opportunities.

• Establish marketing and sales processes with CRM to facilitate accurate funnel and analytics.

• Create means for tracking campaigns and deliver metrics to marketing and sales executives.

Marketing Manager for SmartEquip, Inc., Norwalk, CT | April 2021 - January 2023 (Present)
SmartEquip is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry.

• Lead and administrate business development and marketing software integrations with CRM system.

• Manage and create branded content for print and digital marketing campaigns.

• Develop customer success marketing campaigns to increase content and boost customer relations.

• Create prospective, customer and internal email marketing and nurture campaigns.

• Enhance user experience on smartequip.com website.

• Research and organize advertising campaigns pertinent to industry events to increase lead generation.

• Deliver metrics on the success of marketing campaigns to marketing director and executives.

• Maintain pertinent budget categories and process purchase orders.

Marketing Coordinator for SmartEquip, Inc., Norwalk, CT | April 2019 - April 2021

• Coordinated and organize trade show arrangements.

• Maintained, created and updated marketing content and corporate website.

• Collaborated with internal team and external partners or customers to publish press releases.

• Administrated and optimized Salesforce for business development team. Import and manage leads as needed.

• Created sales and marketing materials - digital and print, i.e. email blasts, pop up banners, sell sheets, etc.

• Managed social media calendar and content.

• Processed marketing purchase orders and invoicing.

• Supported executives as needed.

Marketing Coordinator & Art Advisor for Sorelle Gallery Fine Art, New Canaan, CT | September 2016 - April 2019
Sorelle Gallery fine art specializes in a variety of contemporary, modern and traditional art from over 40 established artists.

• Led cross-functional team in the creation of promotional content, including videos about services,  new e-commerce website, social media and blog content.

• Created and developed marketing campaigns with timelines for all sales channels and social media.

• Conceptualized and designed e-newsletters and project proposals for in-store and online clientele.

• Reviewed and approved digital assets, as well as copy material for print and online submission.

• Monitored analytics on all sales platforms to determine insight on shopper behavior.

• Conceptualized and priced merchandise and promotional material, including brochures, presentation folders, and gift boxes.

• Researched current trends and new technology, such as artists, CRM software, social media platforms and design trends.

Freelance Digital Marketing Manager Ridgefield, CT | August 2016 - Present
Private web designer, social media consultant and content creator for privately held companies.

• Design and maintain Wordpress and Squarespace sites.

• Collaborate with on-site employees to create meaningful stories on social media and blog.

• Conceptualize and facilitate merchandise materials consistent with brand.

• Create digital ads and proof promotional videos.

• Manage repositories for content of contact list, photos, and video for owner and manager.

Media and Marketing Manager & Client Relations for Phoenix Horse Farm, Patterson, NY | January 2014 - October 2018
Phoenix Horse Farm is a premier hunter/ jumper show horse boarding and sales facility.

• Established brand logo and website to communicate brand to current and prospective clients.

• Created relevant content pertaining to real-time events important to target audiences.

• Mined and managed the creation of print and digital promotional material.

• Represented company and responsible for building relationships with clients.

• Implemented digital database of medical and farrier records.

Multimedia Promotions Coordinator for Palmer’s Market, Darien, CT | January 2010 - February 2014

• Managed large print project by establishing basic layout design with specific material details, including style, type, and graphics.

• Conceptualized and designed digital campaigns through website, social media, and animated web banner advertisements.

• Sourced marketing materials for digital advertisements and print brochures.

• Assembled and organize copy and images for marketing materials.

• Collaborated cross-departmentally to produce weekly digital sale flyer and e-newsletter.

• Wrote and planned social media for multiple brand channels, including market, catering, bakery and flowers.

• Maintained website photo galleries and copy for palmersmarket.com.

Press Assistant for the Center for Contemporary Printmaking, Norwalk, CT | September - December 2009
Talent & Acquisitions Assistant BLANK SPACE Art Gallery, New York, NY | July - August 2009
Communications Intern The Swain School, Allentown, PA | January - May 2009
Gallery Greeter Silvermine Art Gallery, New Canaan, CT | May - August 2008

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